search specialist ii

CLIX & CO. is looking for a full-time, experienced Search Specialist to join our amazing Integrated Media team.

 

You’re right for this job if you:

• Believe in the power of good data (and know what to do with it)

• Have a passion for paid search and stay on top of current PPC/SEM/Social trends

• Consider yourself a Google Adwords expert

• Understand that Paid Search is part of a complete digital marketing plan and works best with other services (like SEO, content marketing, social media, web design, etc.)

Primary responsibilities:

• Manage and optimize Paid Search campaigns for our elite Partners

• Meet regularly with Partners to provide key metric performance updates. 

• Build and drive the overall Paid Search strategy to help grow Partner’s lead exposure.

• Assist with keyword research, ad copy creation, and landing page recommendations.

• Prepare and deliver (present) monthly presentations to Partners that outline campaign results.

• Stay up-to-date on the latest paid search updates and products (this includes paid social).

• Help educate our clients and staff on Search Engine marketing best practices.

• Find technical issues that may be hurting Paid Search traffic and make recommendations for fixing the issues.

• Evaluate and improve our SEM process by recommending and implementing new tools and research processes.

• Aid in our sales process by contributing to new business pitches and diagnostics.

• Help manage CLIX & CO.’s internal paid media efforts.

 

Skillsets Needed:

• 5+ years in managing Google Ads and Microsoft Bing Ads

• Experience implementing and optimizing Paid Search campaigns using conversion tracking, Google Analytics, and phone tracking analytics

• Experience working with clients/partners

• Must be AdWords Fundamentals certified. (Additional specialist certifications are a plus.)

 • Ad Agency (preferred)

• Experience in 3rd-party search marketing tools to help manage campaigns

• Adwords or Bing Ads certification

• Experience advertising on Facebook, Twitter & LinkedIn

 

ONLY CANDIDATES FROM THE U.S.A. WILL BE CONSIDERED.